Huajuchen
GLOBAL TEA FAIR
Join The 10th Global Tea Cup
Make more value of your tea
According to surveys,
Over 95% of tea distributors and stores attach great importance to the certifications of tea suppliers;
Over 80% of them accept purchase price raising when the goods are awarded tea;
72% of consumers are willing to pay more for tea products won awards out of more trust.
In our Global Tea Cup competition projects of the last nine years,
286 of 286 (100%) award-winning enterprises achieved their promotion goals;
267 of 286 (93.34%) acquired more distributors;
243 of 286 (84.34%) have made their performances, and profits increased significantly.
Join the Global Tea Cup, the gateway to earn more distributors, brand effects, consumer trust, and more value.
Grand Total
69 Participating Tea Plantation Regions
1,500 Company Participants
1,800 Quality Tea Samples Tested
49 Pesticide Residue Testing Standards
After 9 years of experience, Global Tea Cup has become China's most valued and industry-recognized professional tea competition.
In the past eight competitions, there have been more than 1,500 companies and more than 1,800 quality tea samples tested, including white tea, green tea, yellow tea, oolong tea, dark tea, black tea.
The competition uses up to 49 different pesticide residue testing standards. The teas are examined and evaluated by experts from different fields from all over the world. The competition uses Chinese national standards and international standards to scientifically and methodically examine each tea.
The final winner "Tea Stars" will be promoted through professional channels. Participating in the Global Tea Cup is a specific way for the tea industry of China to test the quality of tea and expand the influence of a brand.
Advantages of being selected to Judge :
🌟 To raise your profile
🌟 To meet and communicate with fellow tea industry experts
🌟 To evaluate and recognize the top teas from various tea plantation regions of China
Advantages of entering the competition
🌟 To receive professional and fair evaluations and reviews of your tea
🌟 To receive endorsement and credibility of your products and brand
🌟 To be able to use professional media channels of HJC to increase industry visibility of your product
Time Schedules
Spring session
Recruitment time: May 20, 2020-June 30, 2020
The 10th International Tea King Competition -China Tea Cup
Tea sample appraisal: July 2020, Tea Research Institute, Chinese Academy of Agricultural Sciences
Sample range: black tea, green tea, oolong tea, yellow tea, white tea, referment tea
Award Ceremony: July 27th (TBD), The 4th China International Tea Expo
Autumn session
Recruitment time: September 1, 2020-November 20, 2020
Tea sample appraisal: December 1, 2020，Shenzhen TeaYork Hub
Sample range: black tea, green tea, oolong tea, yellow tea, white tea, referment tea
Award Ceremony: December 13, 2020 (TBD) Shenzhen Convention and Exhibition Center
Application Fee: USD620/Sample
Organization
Guidance
China Tea Society
Host
China Tea Museum
Tea Research Institute of Yunnan Academy of Agricultural Sciences
Tea Research Institute of Guangdong Academy of Agricultural Sciences
Shenzhen Tea Culture Promotion Association
Shenzhen Huajuchen Industrial Co., Ltd
Co-organizer
Australasian Tea Association
Danish Tea Association
The Agency for the Valorization of Agricultural Products
Sponsor
UK Tea Association
Indian Tea Research Association
Japan Chinese Tea Association
Australasian Specialty Tea AssociationTeaYork Hub
TeaYork APP
TeaYourk Media
Testing
Tea Research Institute of Chinese Academy of Agricultural Sciences
Guest Judges
The judges are 9-11 tea experts who specialize in different types of tea.
Competition Details
Scale of marks
Pesticide testing, professional testing by the Tea Research Institute of the Chinese Academy of Agricultural Sciences, including 23 items Residues and heavy metals testing, and the enterprises that meet the pesticide residue inspection can enter the expert review stage.
Expert review, all judges are selected from the China Tea Society expert database. In accordance with the national standard GB/T23776-2018 "Tea Sensory Evaluation Methods" for review. From the shape, the five factors of soup color, aroma, taste and tea-leaves were evaluated and scored. The average scores of the group was judged as the final score.
Awards
For each major type of tea, there're awards as following,
✴️ Gold Award
✴️ Special Gold Award
✴️ The Tea Star Award
The Tea Star Award additional requirements
① For enterprises that have won 1 Special Award in China Tea Cup and 2 Special Gold Awards or Gold Awards in 3 consecutive sessions.
② For enterprises have won 3 Special Gold Awards (or 2 Special Gold Awards and 1 Gold Award) in 3 consecutive sessions.
The company name and sample name must be the same for 3 consecutive sessions.
Benefits
Authoritative certifications
Award ceremony, the event will be held on the site of the Global Tea Fairs with award medals, certificates and evaluation reports for each winning tea sample in the name of the authoritative organizing committee.
Promotion authorization, The winning company has the right to use the China Tea Cup & Global Tea Cup —— the Tea Star Award / Special Gold Award / Gold Award and other logos promote the same batch of tea products as the winning tea.
Brand exposure, online reports, offline display with the names of all winning companies, tea samples and brand name.
Brand Promotion Displays
China Tea Museum collection, the winning teas have the opportunity to enter the China Tea Museum for a collection exhibition display
The official press release, China Tea Society and Teayoo Media will make following press release, jointly distributed by various cooperative units and industry media.
Omnichannel media coverage, omnichannel joint reporting, and onsite Interview in global tea fair; awards ceremony live by multiple official platforms.
Joint exhibition resources
Stage for the Tea Stars, the Tea Star Award winners will be available in the outreach of the 2020 HJC Tea Fairs stage area to hold promotion meetings or custom tea parties.
Onsite video promotion, the tea brand that won the awards will be in the promo videos, which displayed on the site of Tea Fairs stage area.
Roll up banner display, roll up banners of winners will appear on the site of HCJ joint exhibitions.
Business matchmaking, the winners are welcomed to conduct cooperation in holding business matchmaking in HCJ joint exhibitions, which appeal to tea experts, distributors, and buyers as attendees.
Priority cooperation policies
Title sponsor priority and discount in all kinds of HJC events.
Cooperation priority in HJC joint exhibitions and other events.
Be a Competitor
Application
Fill the application form below
Please submit one application for each tea sample
Payment
Application fee: 620 USD / Sample
Company name: Shenzhen Huajuchen Industrial Co.,Ltd
Bank title: Bank of China, Baoan, Sub-Branch, Shenzhen
Bank address: 54 Jianan Road,District 4, Baoan, Shenzhen, ChinaPost Codel 518101
A/C: 771858072751
Swift code: Bkchcnbj45A
Company address: 2nd Floor, Bao’an Stadium, Luotian Road, Bao’an District, Shenzhen, Guangdong, China
Due day
Spring session: 30th June
Autumn session: 20th Nov
(Subject to the time of receipt by the organizing committee)
Sample shipping & Notes
✔ The participant tea must be produced in this year.
✔ For each participant tea, 3 samples are required, 2 of them are for testing and review, and 1 is for display after the competition.
✔ Each sample should weigh more than 250g.
✔ Make sure at least 1 tea sample has complete packaging to ensure the winner display effect.
✔ All samples will not be returned.
The 3 samples must be sent to two addresses separately
Address A (with 2 tea samples)
To: Tea Research Institute of Chinese Academy of Agricultural Sciences (中国农科院茶叶研究所)(Note with Global Tea Cup Competition)
Address, Room 311, Building 1, No. 9, Meiling South Road, Hangzhou City, Zhejiang Province, China (中国，浙江省，杭州市，梅灵南路9号，1号楼，311室)
Recipient: Ma Xiufen (马秀芬)
Tel: + 86 13588023039
Address B (with 1 tea sample)
To: Shenzhen Huajuchen Industrial Co., Ltd. (深圳市华巨臣实业有限公司)
(Note with Global Tea Cup Competition)
Address: 2nd Floor, West Gate of Swimming Pool, Baoan Stadium, Baoan District, Shenzhen City, Guangdong Province, China(中国，广东省，深圳市，宝安区，宝体游泳馆西侧，二层)
Recipient: Nie Zhanyi (聂占一)
Tel: + 86 13530216827
A review of previous Global Tea Cups
The Global Tea fair (Shenzhen) Autumn is honored as the industry’s annual ‘Oscar’ event. As a sub-event to the fair, the eight Global Tea Cup is held one day prior to it. Among the past seven Global Tea Cup, over 1,800 high-quality tea samples were selected from more than 1,200 enterprises, acting as a positive role for relevant tea enterprises in product quality improvement and market popularity building.
After 9 years of cultivation, the Global Tea Cup has become a bench-marking tea competition of tea rating in the tea industry with its professional event process setting, authoritative assessment team, 49 items of agricultural residue tasting standards and grand publicity campaigns.
In last Global Tea Cup, we invited well-known industry experts to join the judging panels. Professional assessments are given by third-party agents/masters to select tea samples with rigorous attitude, knowledge, and experience. Let the premium tea stand out and let the tea lovers and traders identify quality tea is the significance of the Global Tea Cup.
Overseas Judges
Barbara Dufrene
Ex secretary-general of European Tea Committee
Writer for “La nouvelle presse du thé”
Rich in the experience of tea business consultancy
Monika Gorzna
Middle East - Bahrain - tea consuming country
Founder&CEO - Passion Group (Tea Garden)
Sharyn Johnston
Australia - tea consuming country
President - Australian Tea Association
Founder&CEO - Australian Tea Masters
Founder - first government accredited Tea Sommelier Course
The tea samples were divided into 8 groups for the judging process, including raw Pu'er, mature Pu'er, black tea, white tea, dark tea, citrus tea ancestors, green tea and oolong tea. The on-site review was under high strictness. Chinese and foreign experts discussed within each other who will be shortlisted or who can get the ‘Special Gold Award’. The title serves as a recognition for those dedicated to producing premium tea.
Process Review
The Winners
2018 Award-Winning International Tea
Chelcey Holdings (PVT) Ltd - Sri Lanka - Black Tea - Gold Award
Lumbini Tea Valley - Sri Lanka - Black Tea - Gold Award
2019 Award-Winning International Tea
Shwe Taung Koe Lone Brothers Co., Ltd - Myanmar - Black Tea - Gold Award
